Effectiveness of Safety and Public Service Announcement Messages on Dynamic Message Signs

Author/Presenter: Boyle, Linda; Cordahi, Gustave; Grabenstein, Katie; Madi, Marwan; Miller, Erika; Silberman, Paul
Abstract:

The report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, IL; Houston, TX; Orlando, FL; and Philadelphia, PA. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.