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Publication

Effectiveness of Safety and Public Service Announcement Messages on Dynamic Message Signs

Author/Presenter: Boyle, Linda; Cordahi, Gustave; Grabenstein, Katie; Madi, Marwan; Miller, Erika; Silberman, Paul
Abstract:

The report assesses the usefulness and effectiveness of safety and public service announcement (PSA) messages through surveys conducted in four urban areas in the United States: Chicago, IL; Houston, TX; Orlando, FL; and Philadelphia, PA. The surveys were designed to specifically address the types of safety and PSA messages for each respective city. A total of 2,088 survey responses were received and analyzed. The report further captures findings and recommendations based on the analysis of the survey responses.

Publisher: Federal Highway Administration
Publication Date: July 2014
Full Text URL: Link to URL
Publication Types: Books, Reports, Papers, and Research Articles
Topics: Changeable Message Signs; Safety Campaigns; Surveys

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