Talking Michigan Transportation: New Research Yields Surprises on Traffic Safety Messages

On this week’s Talking Michigan Transportation podcast, conversations with two academics studying the effect of safety messages on driver behavior.

First, Joshua Madsen, a professor of accounting and behavioral economics at the University of Minnesota, talks about a research report he co-authored — and highlighted in the Journal Science — that examined whether highway signs displaying traffic deaths reduce crashes.

In the second segment, Jerry Ullman, a senior research engineer at the Texas A&M Transportation Institute, talks about a perspective he wrote to accompany the story in Science.