“Slow for the Cone Zone”
The California Department of Transportation (Caltrans) introduced its “Slow for the Cone Zone” safety campaign at a news conference in 2000. Hoping to reduce accidents in highway construction and maintenance zones, Caltrans targeted audiences in the San Francisco Bay Area and central coast of California with a clear message to slow down, stay alert and use great caution in the cone zone. The centerpiece of the campaign is a commercial, featuring a distracted driver slamming his automobile into a piece of highway construction equipment.
"Slow for the Cone Zone" - Theme aimed at the danger facing drivers in cone zones. Ease up and stay alert when passing a coned off area.
Slow for the Cone Zone Radio Commercial consists of the message to be alert and slow for the cone zone. A car was crashed into a front-end loader for the commercial and to kick off the campaign. The crash sound is heard in the commercial.
The centerpiece of the campaign is a commercial, featuring a distracted driver slamming his automobile into a piece of highway construction equipment. As glass shatters and metal distorts, viewers are reminded of the dangers present in work zones.
Topics: Safety Campaigns; Work Zone Safety