The Superhero Safety Squad: Guardians of Roadway Safety
In 2017, the Florida DOT released a media campaign titled The Superhero Safety Squad: Guardians of Roadway Safety. The characters in the campaign were introduced through online videos, safety booklets disguised as graphic novels and trading cards. These adventurous characters teach the basics of pedestrian and bicycle safety. Dusty, an honorary safety superhero, educates everyone on the importance of work zone safety.