Transportation Awareness Program
This program teaches awareness around snowplows and construction zones. Montana Department of Transportation employees go in to their communities and teach classes about safe driving in work zones and around snowplows. There are about 175 trained presenters in Montana and can give a presentation to any age group. They can speak to your group for 10 or 2 hours! The Transportation Awareness Program also teaches about the business of transportation, for example they talk about fuel tax laws, or about noxious weeds and MDT’s plan to control them, they also talk about sharing the road safely with other users like bicycles and walkers. They try to educate communities about the Montana Department of Transportation and help them realize they are an important part of their neighborhood, not just a government agency. This program targets: student drivers, “55 Alive” drivers, service organizations, fairs, and trade shows.
"Drive Slow. Think Fast."
They have used the Drive Slow Think Fast slogan in several PSA's. One involved several employees and their family thanking the public for Driving Slow and Thinking Fast in work zones.
Video PSAs: They produced a winter video (Winning the Winter Game) geared to high school students about winter driving around snowplows. This video features a football couch giving the best ?plays? to avoid any type of accident with a snowplow.
Spokesperson: Prudence (Prudy) Hulman
Both Summer Work Zone and Winter Snowplow pamphlets, giving basic life saving information for both summer and winter driving. These handouts go along with information on the videos and flipcharts/PowerPoint presenter's use during their presentation.
Montana developed their own materials or campaign, and used materials developed elsewhere (Minnesota DOT, "Anatomy of a Winter Storm" video).
Topics: Safety Campaigns; Work Zone Safety