Work Zone Safety
Wisconsin DOT has created new work zone safety materials, including a long-form 11-minute video “Safer in the Zone” that features interviews with a county highway commissioner who talks about losing one of his workers in a work zone crash as well as a sheriff’s deputy and a municipal worker. The municipal worker lost both his legs and is working on trying to walk on two artificial legs.
Also, several new TV and radio spots have been created:
“What have I done?”: 30-second spot that depicts the reaction of a motorist who just realized he struck a worker in a nighttime work zone.
“Tim Johnson”: 30-second spot featuring a Milwaukee County Sheriff’s Deputy who was struck by a motorist and is recovering from severe head injuries.
“Scott Hansen”: 30-second spot featuring a West Allis municipal worker who lost his legs when pinned between a vehicle and his truck in his work zone.
“Move over lights”: 30-second spot that encourages motorists to move over when they see workers and emergency lights. Features both Tim Johnson and Scott Hansen.
“Distraction Crash”: 60-second dramatic radio spot that reinacts a crash in a work zone including sound effects of a car crashing and two victims struggling to understand what happened to them.
“Pay Attention Hospital”: 60-second dramatic radio spot that involves two parents worrying about the fate of their construction-worker son who was hit by a vehicle in a work zone.
“Five a Day”: 60-second spot that discusses the fact that every day, there are an average of five crashes in work zones in Wisconsin.
See the web site below for the spots and their transcripts.
Website: Link to URL
Topics: Safety Campaigns; Work Zone Safety