Georgia DOT Promotes HOV, Work Zone CampaignsAbstract:
This news article introduces two public relations campaigns which are designed to promote the Georgia DOT’s commitment to highway safety, convenience and efficiency. The first of the campaigns will revolve around Georgia DOT’s High Occupancy Vehicle (HOV) Extension Project. The other public relations effort emphasizes the importance of motorist behavior in and around construction work zones. The goal of the campaign is to increase awareness regarding work zone deaths of private citizens as well as Georgia DOT employees and contractors.