Illinois DOT Launches New Multimedia Safety Campaign

The Illinois Department of Transportation is launching “It’s Not a Game,” a multimedia safety campaign aimed at helping reduce injuries and fatalities associated with bicycles, motorcycles, pedestrians, and work zones, increase the use of seat belts, and reduce impaired and distracted driving. The campaign is running throughout the year on various media, including digital placement in bars, restaurants and gas stations, social media and online platforms, as well as traditional radio and TV channels.