Pa. Asking Feds to Allow Ads on Highway Signs

The Pennsylvania Department of Transportation is urging the federal government to allow the sale of advertisements on electronic highway signs. Advertisements are projected to increase revenue by $150 million annually, but traffic safety advocates argue that the ads may distract drivers and pose a road hazard. In order to verify that advertisements are safe for drivers, there will be a pilot program that will deploy 50 electronic signs throughout Pennsylvania. The revenue obtained by the use of advertisements will go directly to the Pennsylvania Department of Transportation for use on repairing roads and bridges.