Work Zone Safety Information Clearinghouse

Library of Resources to Improve Roadway Work Zone Safety for All Roadway Users

Outreach

Chill: Changing the Way We Drive

This statewide campaign targets aggressive driving behavior on streets and highways, construction zones, and also targets seat belt enforcement. The campaign includes 52 police departments and the Colorado State Patrol. Objective of the campaign is to get people to slow down in heavy traffic and summer road construction zones.

State/Agency: Colorado
Themes:

"Chill"


Audio PSAs:

10-second radio spots during drive time.


Video PSAs: Media advisories.
Website: Link to URL
Publications:

Special insert in the Denver Post.


Topics: ;