Impact / Zone
Campaign attempted to personalize work zone workers. They could be your wife, mother, sister, brother, father, or best friend.
This time, really Give 'Em A Brake'
Radio ads focus on family and encourage motorists to read and follow the signs.
Video PSAs: TV ad shows a car racing toward a work zone. As the car enters, it goes to slow motion and show workers as people who could be your brother, wife, mother, or best friend. At the end of the work zone, it shows the car safely and slowly exiting the work zon
Developed in cooperation with an ad agency called Knupp & Watson out of Madison, WI.
Topics: Safety Campaigns; Work Zone Safety; Worker Safety