Work Zone Safety Information Clearinghouse

Library of Resources to Improve Roadway Work Zone Safety for All Roadway Users

Outreach

Impact / Zone

Campaign attempted to personalize work zone workers. They could be your wife, mother, sister, brother, father, or best friend.

State/Agency: Wisconsin
Themes:

This time, really Give 'Em A Brake'


Audio PSAs:

Radio ads focus on family and encourage motorists to read and follow the signs.


Video PSAs: TV ad shows a car racing toward a work zone. As the car enters, it goes to slow motion and show workers as people who could be your brother, wife, mother, or best friend. At the end of the work zone, it shows the car safely and slowly exiting the work zon
Notes:

Developed in cooperation with an ad agency called Knupp & Watson out of Madison, WI.


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