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Work Zone Safety Information Clearinghouse

Library of Resources to Improve Roadway Work Zone Safety for All Roadway Users

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Outreach

“Orange Cones. No Phones.” Campaign

Transurban-Fluor and AAA Mid-Atlantic released a report on distracted Capital Beltway drivers in September 2009 and launched a regional campaign focused on reducing distracted driving in the Capital Beltway (I-495) HOT Lanes construction zone. The team conducted a media relations campaign, presented information at high school assemblies, and published advertising materials featuring the “Orange Cones. No Phones” slogan.

Notes:

This program received ARTBA Foundation's 2010 "Work Zone Safety Awareness Award". The Clearinghouse has a copy of the news release.


Topics: Cellular Telephones; Distracted Driving; Public Information Programs; Work Zone Safety

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