Work Zone Safety Information Clearinghouse

Library of Resources to Improve Roadway Work Zone Safety for All Roadway Users

Outreach

“Stay Back. Stay Alive”

“Stay Back. Stay Alive” is Minnesota’s winter snow plow safety campaign program. It includes media kits, audio and video PSAs, periodic news releases, billboards, print, interview opportunities, special promotions, and events.

State/Agency: Minnesota
Themes:

"Stay Back. Stay Alive"


Audio PSAs:

"Angree","Are You Lucky","Demonstration","Hockey Practice","Kill You","Love Winter","No Snow Plows","Our Daddy","Our Son Kevin","Sad Daddy","Stopwatch","Tom and Lee","Wedding"


Video PSAs: "Stay Back. Stay Alive" (winter snow plow safety)
Website: Link to URL
Publications:

Print ads - message plus driving tips|Brochures


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