“The Children”
This campaign program is designed to make drivers realize that highway workers are real people with families who love and need them, doing an important job in dangerous conditions every day.
State/Agency: South Carolina
Publications:
Include additional TV spots, billboards, print ads and more.
Notes:
This campaign is a new spot in the "Let 'em Work, Let 'em Live" public education campaign series.
Topics: Safety Campaigns; Work Zone Safety; Worker Safety