Design of Educational Material and Public Awareness Campaigns for Improving Work Zone Driver Safety

Author/Presenter: Chahine, Ricardo; Gyamfi, Prince Adu; Babu, Nandhesh Subash; Cho, Wonsang; Kelley, Krista O.; Connaughton, Stacey L.; Gkritza, Konstantina
Abstract:

This project aims to help improve work zone driver safety in Indiana through driver education and public awareness campaigns. The project focused on two specific objectives: (1) to design a public awareness campaign to increase drivers’ knowledge and influence positive attitudes about work zone driver safety practices; and (2) to prepare educational materials to be incorporated into driver’s education or training curriculum prior to taking a driving test and getting a driver’s license issued. The campaign was informed by formative research and conducted using a survey to assess public knowledge and attitudes. Based on these results, campaign messages were designed. The team also designed an education curriculum which consists of three modules and fourteen knowledge questions. This report concludes with recommendations to INDOT for the successful implementation of the public awareness campaign and educational materials that might be applicable to other states as well.