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Work Zone Safety Information Clearinghouse

Library of Resources to Improve Roadway Work Zone Safety for All Roadway Users

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Publication

Effective Work Zone Safety Public Outreach

Abstract:

The national guidance document Toward Zero Deaths: A National Strategy on Highway Safety emphasizes the importance of integrating social science research with traditional highway safety approaches. Virtually all state DOTs in the United States conduct work zone safety public outreach campaigns, which can be viewed as direct attempts to address the social and psychological influences that contribute to speeding and other undesirable driver behavior in work zones. These safety campaigns often have an ambitious goal of permanently changing driver behavior.

Publisher: University of Wisconsin-Madison
Publication Date: August 2022
Full Text URL: Link to URL
Publication Types: Manuals, Policies, Guidelines, and Handbooks, etc.
Topics: Behavior; Drivers; Safety Campaigns; Speeding; Work Zone Safety; Work Zones

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