In a change from the standard "Give Them a Brake" construction zone safety campaign, PennDOT began using the "Slow Down, My [parental unit] Works Here" signs to tug at the heart strings of drivers and … [Read more...] about “Slow Down – My Mommy Works Here” and “Slow Down, My Daddy Works Here.”
“Let ’em Work, Let ’em Live”
The “Let ‘Em Work, Let ‘Em Live” Work Zone Safety Campaign conducted between 2002 and 2005 included a public education campaign, worker training for both SCDOT employees and contractors employees and … [Read more...] about “Let ’em Work, Let ’em Live”
“Safer Driving, Safer Roads”
"Safer Driving, Safer Roads" is intended to serve as an umbrella for all existing highway-safety communications efforts. "Safer Driving, Safer Roads" is a combination of initiatives designed to reduce … [Read more...] about “Safer Driving, Safer Roads”
“The Flagger Moms of Orange Cone Hell”
Laborers' International Union Local 169, Reno, NV initiated "The Flagger Moms of Orange Cone Hell," an innovative public relations campaign to educate the public about the hazards of road construction … [Read more...] about “The Flagger Moms of Orange Cone Hell”
National Work Zone Memorial
Unveiled in April 2002, the ATSSA Foundation's National Work Zone Memorial is a living tribute to the memory of men, women and children who have died in work zones. It travels to communities … [Read more...] about National Work Zone Memorial
“The Children”
This campaign program is designed to make drivers realize that highway workers are real people with families who love and need them, doing an important job in dangerous conditions every day. … [Read more...] about “The Children”