The California Department of Transportation (Caltrans) introduced its "Slow for the Cone Zone" safety campaign at a news conference in 2000. Hoping to reduce accidents in highway construction and … [Read more...] about “Slow for the Cone Zone”
Work Zone Safety
Major public awareness efforts include publicizing information on major work zones through news releases. A CD of potential work sites (with map) is sent to each TV station and newspaper with … [Read more...] about Work Zone Safety
Impact / Zone
Campaign attempted to personalize work zone workers. They could be your wife, mother, sister, brother, father, or best friend. … [Read more...] about Impact / Zone
Chill: Changing the Way We Drive
This statewide campaign targets aggressive driving behavior on streets and highways, construction zones, and also targets seat belt enforcement. The campaign includes 52 police departments and the … [Read more...] about Chill: Changing the Way We Drive
“Take the Pledge – Wear the Pin”
South Carolina's roads are among the most dangerous in the country. Across South Carolina, SCDOT is in the midst of an aggressive construction program and there are work zones in many areas. To make … [Read more...] about “Take the Pledge – Wear the Pin”
“Slow Down – My Mommy Works Here” and “Slow Down, My Daddy Works Here.”
In a change from the standard "Give Them a Brake" construction zone safety campaign, PennDOT began using the "Slow Down, My [parental unit] Works Here" signs to tug at the heart strings of drivers and … [Read more...] about “Slow Down – My Mommy Works Here” and “Slow Down, My Daddy Works Here.”